Thrifty was founded in 1958. In 1987, the company completed an initial public offering of common stock and was acquired two years later, in 1989, along with Dollar Rent A Car, by Chrysler Corporation. In late 1997, Chrysler divested Thrifty and Dollar in an initial public offering as part of the Dollar Thrifty Automotive Group, Inc.
In November 2012, Hertz Global Holdings, Inc. (NYSE: HTZ) acquired Dollar Thrifty Automotive Group, Inc. Hertz Holdings, through its subsidiary The Hertz Corporation (“Hertz”) operates its car rental business through the Hertz, Dollar and Thrifty brands from approximately 10,460 corporate, licensee and franchisee locations in North America, Europe, Latin America, Asia, Australia, Africa, the Middle East and New Zealand. Hertz is the largest worldwide airport general use car rental brand, operating from approximately 8,960 corporate and licensee locations in approximately 150 countries.
Today, Thrifty Car Rental is one of the largest car rental companies in the world and is a wholly owned subsidiary of Dollar Thrifty Automotive Group, Inc. Through corporately-owned and franchised stores, the company operates more than 1,000 locations in 77 countries. Thrifty is one of the most widely recognized brands in the travel industry that caters to cost-conscious business and leisure travellers.